Marketing Executive - Patient and Volunteer Enrolment (Germany or Engliand based)

hVIVO is a clinical research organisation which specialises in the delivery of clinical trials in healthy volunteers and patients. It has sites in Germany, mainly focussed on patient trials, and the UK, which is mostly healthy volunteers.

This role will be supporting with the development and delivery of a robust and compliant marketing strategy for the recruitment of patients across all sites in Germany. It will input into the overall marketing plan along with local budget requirements. The role will report into the Marketing manager based in the UK but is expected to collaborate closely with the German operational teams across recruitment, clinical site, patient advocacy, project management and finally business development. The company currently uses Salesforce service and marketing cloud as its core engagement tools, experience with Salesforce systems, or similar would be an advantage.

All content created will be in German so there is a mandatory requirement to be proficient in German and English. All content is required to be submitted to health authorities so attention to detail is a must and working to tight timelines.

This role would suit an energetic, enthusiastic and organised Marketing executive who has a good understanding of the local German market. Someone who is comfortable working in a high demand environment with strong communication and interpersonal skills with a focus on execution and delivery.

The successful candidate will be responsible for understanding our organisation, key priorities and applying a digital approach to marketing campaigns including content creation and distribution as well as logistical and operational aspects in-person and using digital aspects to enhance community engagement.

General:

• Support the Marketing manager in the development and execution of the local marketing and lead gen plan
• Develop engagement strategies across channels to drive traffic to the German recruitment website
• Manage marketing spend within agreed budgets
• Management and execution of email campaigns
• Managing local vendors under the direction of the Marketing manager (online & offline marketing agencies)
• Provide reporting on assigned KPI’s to recruitment Leadership Team

Social Media and local recruitment website:

• Ownership of the local recruitment website for managing applications
• Support the marketing manager in the development and execution of the social engagement strategy
• Responding to comments and reviews across channels utilising engagement tools such as salesforce.com marketing cloud and Instagram
• Creating and scheduling social media posts across channels through engagement tool ie Salesforce marketing cloud
• Creating blogs to be shared across social channels and uploaded to the German recruitment website

Materials and content creation:

• Working with digital agencies and other 3^rd party partners to develop marketing materials based on target audience
• Design a recruitment strategy based on study protocol and requirements
• Submit materials to health agencies for review and approval
• Create, review and approve advertising material across multiple channels

Lead Generation activity:

• Supporting the recruitment manager and Patient advocacy team with marketing materials to support engagement opportunities
• Undertaking market research as required
• Lead on engagement innovation for attracting volunteers such as supporting local SEO and in market A/B testing
• Analyse effectiveness of marketing strategies and reporting back to stakeholders
• Attend on-site locations and conferences to promote and raise awareness ie university open days / conferences etc
• Design local patient and volunteer referral strategy to generate leads

Candidate Requirements:

• Ability to self manage workload and prioritise multiple requests from differing parts of the business
• Able to prioritise and deliver against internal and external timelines
• Proficient in English and German at a professional level
• Experience in German market marketing and social media channels

The successful candidate will be responsible for understanding our organisation, key priorities and driving a digital approach to marketing campaigns including content creation and distribution.

Attention to detail, ability to manage within a high demand environment, strong interpersonal communications skills, and a focus on execution and results are a must.